Especially if you’re using a third-party scheduling tool or if you’re already scheduling social media posts for your other networks from your computer. While many Instagrammers use their mobile devices to access Instagram, it’s easier and more efficient when you do it from your computer. However, most of these third-party apps require a computer to work. Though Instagram doesn’t have an in-app component that lets you schedule your posts, there are also various third-party tools that can help achieve this goal. There has been another option that Instagram has allowed some lucky few to access that I will also talk about below. The catch? Your profile has to be a professional profile attached to a Facebook Page to enjoy this feature. They could simply schedule their posts and forget about it. With this new improvement, businesses and creators no longer had to post manually in real time. In January 2018, Instagram announced that it was now possible to schedule posts with the Instagram Graph API. The best thing is that you don’t even have to necessarily use a paid 3rd party tool to do so. Now, You can seamlessly manage your account and get the best results by simply scheduling posts for Instagram like you do for other social networking sites. So far I am very happy with my experience using this service and I look forward to some or all of this functionality eventually coming to our mobile phones, be it via the official Instagram App or the mobile version of Facebook’s Creator Studio.You don’t have to sit and wait staring at your watch to publish that Instagram post at the prime hour. With the Creator Studio, Facebook seems to be trying to rectify many of those shortcomings. While you did have tools to help you try to schedule your posts in the past, many people, myself included, were frustrated with broken APIs, IG accounts that kept disconnecting from these services, and of course the limitations of what kind of content you could schedule in the first place. While Facebook and even Instagram might not be as widely appreciated as they once were for photographers, the reality is that IG still has a massive photography audience that can’t easily be ignored for much of the industry. Now you should be set up and ready to start scheduling your own IG posts with ease. This is why so many photographers and content creators still maintain an Instagram account even though we have somewhat abandoned FB pages long ago. Not only do IG posts get more interactions that anything I post on Facebook, but IG Stories and Videos do as well. This has forced me to not only put more emphasis on my personal FB profile (which you can’t control from here) but also Instagram. While my own page, Colby Brown Photography, has around 117k followers, the interaction on my page has been doing nothing but drop drastically over the years to the point that I rarely post over there anymore. Now while all this sounds great, you might be like me and have mostly given up on Facebook Pages over the years. Consider it more of a one-stop-shop for all of your Facebook page/business account needs. It is here that you can not only post images, text, stories, videos or live broadcasts to any of the FB pages you run but also respond to messages, check out insights/analytics, run/create ads, and of course…schedule posts. It is called the Facebook Creator Studio. Luckily Facebook has finally come up with a much better solution, at least for those that still maintain a Facebook Account. Early on you couldn’t share videos to IG, groups of images in a single post, and oftentimes vertical images were rejected by the IG API with most of these services. On top of that, you were very limited in what you could share on Instagram. Not only did you need to make sure your Instagram profile was a Business Account attached to a Facebook Business Page, but some of these services required you to have paid accounts with those services as well. When it comes to Instagram, you have really only had a few options at your disposal from services such as Later, Hootsuit or Buffer. This is why so many content creators, myself included, end up scheduling out much of what they share online. When it comes to managing our Social Media Accounts, I think we can all agree that there is never enough time in the day, even during the 2020 Pandemic, to find the right images, captions, text or articles to share with our audiences on all of the various platforms we use.
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